Santu Mofokeng,
'Democracy is Forever' Klipspruit, Soweto /2004 from the Billboards series

© Santu Mofokeng
Images courtesy Lunetta Bartz, MAKER, Johannesburg

Today, it is difficult to tell by language whether it's a political slogan of agitators (klipgooiers, in local parlance) from cynical corporate ads - branding in order to sell products.

"Previously, in South Africa, words such as, 'freedom'; and 'democracy' could land you in jail, but today they serve to lure you into a shopping mall."